Hbr guide to better business writing 2nd edition pdf

InRobert E.

Hbr guide to better business writing 2nd edition pdf

Gaskins says that he thought of "PowerPoint", based on the product's goal of "empowering" individual presenters, and sent that name to the lawyers for clearance, while all the documentation was hastily revised.

I said, "Bill, I think we really ought to do this;" and Bill said, "No, no, no, no, no, that's just a feature of Microsoft Word, just put it into Word.

hbr guide to better business writing 2nd edition pdf

And I kept saying, "Bill, no, it's not just a feature of Microsoft Word, it's a whole genre of how people do these presentations. When PowerPoint was released by Forethought, its initial press was favorable; the Wall Street Journal reported on early reactions: The New York Times reported: Forethought makes a program called PowerPoint that allows users of Apple Macintosh computers to make overhead transparencies or flip charts.

Forethought would remain in Sunnyvale, giving Microsoft a Silicon Valley presence. The unit will be headed by Robert Gaskins, Forethought's vice president of product development.

Microsoft's president Jon Shirley offered Microsoft's motivation for the acquisition: Forethought was first to market with a product in this category.

This was at first an alternative to overhead transparencies and 35mm slides, but over time would come to replace them. Please assume that we stay ahead in integrating our family together in evaluating our future strategies—the product teams WILL deliver on this.

The move from bundling separate products to integrated development began with PowerPoint 4. The integration is so good, you'll have to look twice to make sure you're running PowerPoint and not Word or Excel.

Succeeding versions of PowerPoint introduced important changes, particularly version New development techniques shared across Office for PowerPoint have made it possible to ship versions of PowerPoint for Windows, Mac, iOS, Android, and web access nearly simultaneously,[ citation needed ] and to release new features on an almost monthly schedule.

Jeff Raikes, who had bought PowerPoint for Microsoft, later recalled: PowerPoint was used for planning and preparing a presentation, but not for delivering it apart from previewing it on a computer screen, or distributing printed paper copies.

Robert Gaskins, one of the creators of PowerPoint, says he publicly demonstrated that use for the first time at a large Microsoft meeting held in Paris on February 25,by using an unreleased development build of PowerPoint 3.

Although the PowerPoint software had been used to generate transparencies for over a decade, this usage was not typically encompassed by common understanding of the term. In contemporary operation, PowerPoint is used to create a file called a "presentation" or "deck" [78] containing a sequence of pages called "slides" in the app which usually have a consistent style from template mastersand which may contain information imported from other apps or created in PowerPoint, including text, bullet lists, tables, charts, drawn shapes, images, audio clips, video clips, animations of elements, and animated transitions between slides, plus attached notes for each slide.

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A smartphone remote control built in to PowerPoint for iOS optionally controlled from Apple Watch [81] and for Android [82] allows the presenter to control the show from elsewhere in the room.

In addition to a computer slide show projected to a live audience by a speaker, PowerPoint can be used to deliver a presentation in a number of other ways: In practice, however, presentations are not always delivered in this mode. In our studies, we often found that the presenter sat at a table with a small group of people and walked them through a "deck", composed of paper copies of the slides.

In some cases, decks were simply distributed to individuals, without even a walk-through or discussion. Other variations in form included sending the PowerPoint file electronically to another site and talking through the slides over an audio or video channel e.

Another common variation was placing a PowerPoint file on a web site for people to view at different times. They found that some of these ways of using PowerPoint could influence the content of presentations, for example when "the slides themselves have to carry more of the substance of the presentation, and thus need considerably more content than they would have if they were intended for projection by a speaker who would orally provide additional details and nuance about content and context.

In an analyst summed up: That's the real question.

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How come PowerPoint is everywhere? Robert Gaskins, who was responsible for its design, has written about his intended customers: I did not target other existing large groups of users of presentations, such as school teachers or military officers. I also did not plan to target people who were not existing users of presentations Our focus was purely on business users, in small and large companies, from one person to the largest multinationals.

The result has been the rise of presentation culture.

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In an information society, nearly everyone presents. Lucky could already write about broader uses: A new language is in the air, and it is codified in PowerPoint.Updated website for collectors of rare '60s 45s and LPs specializing in the odd and the obscure. Newly updated, this site contains over original pressings of '60s Garage, Psychedelic, Punk, Surf, Flower Pop, Soul, and major artists like Zappa, Velvet Underground, Zombies, etc.

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A touchpoint can be defined as any way a consumer can interact with a business, whether it be person-to-person, through a website, an app or any form of communication (“Touchpoint Glossary”, n.d.).When consumers come in contact with these touchpoints it gives them the opportunity to compare their prior perceptions of the business and form an opinion (Stein, & Ramaseshan, ).

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We are living in a world awash in data. Accelerated interconnectivity, driven by the proliferation of internet-connected devices, has led to an explosion of data—big data. A race is now underway to develop new technologies and implement innovative methods that can handle.

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